Creating a suite of posters for the British Sailing Team

It seems like quite a while ago now that we were asked by the Royal Yachting Association to produce a suite of posters for the British Sailing team ready for their Olympic endeavours, but of course no one at that time could foresee that the Olympics were going to be postponed and that the work would have to be put on hold for a few months!

However we’re excited that the Olympics is officially back on and as a result our posters are finally able to be released into the wild!

The brief for these posters asked for a unifying identity across the range that had a distinctive Japanese theme without being too crass. At the same time we had to work with pre-existing photos of the sailors in action and to figure out how best to incorporate them into the design.

What developed was a range of posters using the classic illustration of ‘The Great Wave of Kanagawa’ as the base for the design and alternating Japanese patterns for the background, together with a Japanese inspired colour palette and a symbol for the word ‘Passion’.

Here’s what Will Carson, the Communications Manager for the British Sailing Team had to say

“We wanted to create something iconic to celebrate the sailors who will fly the flag for Team GB at Tokyo 2020. KYAK have done a fantastic job to blend amazing photographs taken by Mark Lloyd during a British Sailing Team training camp with distinctly Japanese illustration based on the Great Wave off Kanagawa. Each poster is unique but unmistakably part of the same set. With a year to go until the Olympics, we hope these posters will help to begin the process of uniting sports fans ahead of the greatest show on Earth.

It was a great challenge for the KYAK Studio team and we’re extremely proud to see how well the designs have been received by the athletes, the Royal Yachting Association and of course the general public.”

If you’d like to see more about the work head to our project page.