Targeting John O’Groats

Targeting John O’Groats
Back in pre-pandemic Britain, my 2020 New Year resolution was to attempt to run 100k per calendar month, every month, for the whole year.
I wasn’t hugely optimistic as I’ve suffered from knee injuries in the past, but the dog seemed to enjoy a regular run out and in December I even extended my target to 100 miles. Nevertheless, the mission was completed.
It motivates you to get out running on days when you just might not fancy it
So, what’s the plan for 2021?

I’d enjoyed having a regular monthly distance target, it motivates you to get out running on days when you just might not fancy it, so this was a pre-requisite. I’d seen some virtual running challenges online so, having cycled (in the real world) from Land’s End to John o’ Groats in 2016, I decided to take on the virtual world challenge of running the 874 mile route over the course of 2021.

It means running an average of around 73 miles a month, which is around 117km, so a target increase of 17% on last year. I think that’s a fair challenge. So far I’m (virtually) on the A396 just south of Tiverton in Devon, having completed 124 miles. It’s early days, a marathon not a sprint as they say, but I’m just ahead of schedule and looking forward to warmer and drier days ahead.

Running a design and marketing business is always more successful when you work together as a team to achieve targets, and that’s our philosophy here at Kyak. Whether it’s client feedback, turnover or billable hours, one thing is for sure, you never achieve any targets you don’t set. Yes, there may be obstacles that get in your way from time (a global pandemic being a sizeable one) but that shouldn’t stop you on the road to John o’ Groats.