We were approached by an established PR company operating in the sport and fitness world, to help them develop their brand into one suitable for their expanding business.

From the outset we set about understanding their business, their customers and their aims and objectives. This led to a ‘name-storming’ exercise where we developed nearly 150 options and shortlisted them down to a more manageable half a dozen or so. These were then cross-checked against existing and competing businesses and available domain names.

Developing the brand

The client settled on the name PACE which was developed into three logo concepts and creative treatments. The final image shown here is the culmination of this development work, resulting in a high impact, contemporary word mark and supporting images and symbol, all of which can be used across a wide range of online and offline material.

Producing a website

Once the brand development was completed we moved on to designing and producing a PACE PR website. Based on the WordPress platform to ensure maximum efficiency and flexibility for the client, the site includes security features, search engine optimisation and embedded Google analytics to provide PACE with everything required to make their company and projects stand out on the web. 

It’s been a fantastic project for us to work on, we wish PACE PR, Media and Communications all the best and we look forward to working with them again very soon.

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