Adelaide Football Club required a new membership campaign style for their 2017 season. Their core colours of blue, yellow and red were to be maintained and any imagery used had to be taken from their existing stock of player photos.

The result was a striking look that had a dynamic energy and was easily applicable across the wide range of items that needed to display the identity – members wallets, caps, bags, adverts, lanyards to name but a few. A design was also created for the inaugural women’s team using similar references to ensure club unity, but with subtle differences.

Alongside this, work was done on creating a holding device for title text using the team logo as the reference point, this was then used across other club collateral.