Fifty Two Twelve Fitness Studio approached us to create an identity for their new start up business. They stressed the need to have considerable stand out from their local competition, some of which are national brands, as well as a professional style that could grow with the business.

KYAK created a distinct logo that subtly incorporated the 5 and 2 within the business name, resulting in a unique mark suitable for a wide range of applications from marketing material and clothing to social media.

The brand had to represent different disciplines such as functional training as well as conditioning classes so we developed two colour ways for each area. The client also expressed a preference for predominantly dark colours so by using dark background imagery and introducing bright graduated colours into the logo itself we achieved all of the requirements and maximum standout for the brand.