B2B brand


Creating a B2B brand

The commercial arm of Wattbike (the world class indoor bike trainer) required a unique look to help attract customers and stand out from the competition. Their customers range from international gym chains, boutique fitness centres and the military to professional sports teams and medical companies.

During his time as the Head of Design for Wattbike, KYAK Director Rob produced a unique look and feel for the B2B team which differentiated their proposition from the consumer side of the business and yet had common denominators to reinforce the overall Wattbike brand.

The new design is exciting, eye-catching and bold, and very different to other companies operating in the same sector which will provide the Wattbike B2B sales team with a considerable advantage.