CREATING A NEW BRAND
Karen at Samsara came to us by recommendation and although she had made great strides in starting her own Yoga business she realised that she needed some design support to properly communicate her business and the brand she was looking for.
Samsara Yoga, based in Gloucestershire, provides yoga classes for those going through the menopause, for clients over forty and fifty, and beginners who want to experience a holistic and authentic practice.
After an initial consultation we developed a logo based on the lotus flower, synonymous with wellness, represented in a contemporary way. The flower petals were created using the ‘S’ of Samsara paired with a suitable font, while the earth tone colours were chosen to represent a calm retreat.
CREATING BRAND GUIDELINES
We summarised the work into a brand guideline document and provided Karen with all the file types she will need.We summarised the work into a brand guideline document and provided Karen with all the file types she will needWe summarised the work into a brand guideline document and provided Karen with all the file types she will need.
PRODUCING A RANGE OF BRANDED ASSETS
Following the initial brand work we developed a one page website plus a poster and postcard for Karen to promote her new studio in the local vicinity. Since launch she has had a considerable number of new students join her and is already looking to provide more sessions within just a matter of months.
Really easy company to work with. KYAK created me a website exactly to my specifications and it looks brilliant. Their creative ideas and branding were exactly what I needed for starting out with my own small business. Thank you KYAK!
Since launch Karen has reported a considerable number of enquiries and new members and has even had to add new sessions to meet demand!
Click here to see her website for yourself or possibly even book a session!
We wish Karen all the best with her business.
