Padel@Bottesford is a new and innovative Padel club created with community at its heart, bringing one of the UK’s fastest-growing sports to a distinctive rural setting with an affluent and aspirational membership base. As the first of what is hoped to become a wider network of clubs, Padel@Bottesford sets the tone for a modern, welcoming and high-quality experience that feels exclusive yet open to all.

Designed as a vibrant hub for families as well as adults, the club puts children at the centre of its future, with brand solutions developed by KYAK that reflect a fun, energetic and engaging environment while delivering a professional look. Consistent application across all audience touchpoints is vital to building trust and recognition, with component parts that are colourful without being brash, bold without being simplistic, and eye-catching without being gaudy.

We developed a logo and brand style that not only reflects the rural location but also the community aspect, with references in the unique symbol to the @ symbol, a map marker pin and a Padel racquet. With Padel’s unique blend of social connection, accessibility for beginners, fast-paced gameplay and proven health and wellbeing benefits the Padel@Bottesford brand is positioned not just as a place to play, but as a place to belong.

After the initial brand work was approved and finalised, we summarised everything into a brand guideline document and provided Padel@Bottesford with all the design files they will need from digital versions to vector graphics, suitable for scaling at any size. Have a look at our process page to see how we work and the steps we take to ensure individually crafted, and successful results.

Of course a brand is more than just a logo and some colours! Although the club is still in the construction stage we produced a range of brand and marketing concepts and solutions that can be applied across various applications such as signage, social media and merchandise ready for when the club is ready to take those steps.

We hope you love the Padel@Bottesford brand as much as we do. If you’d like to discuss your own Padel branding please get in touch we’d love to hear from you!