Alex Hurst is an ex Scotland and London Broncos rugby league player, and for the last ten years he has worked within the fitness industry in rehabilitation, education and personal training.

Although Alex is already employed by a number of well known brands such as Matrix, he wanted to boost his own personal profile as a Master Trainer and create a brand and online presence to reflect his professionalism, skills and knowledge. The aim was to help advertise his services to potential customers whether they are private or corporate and develop an online presence that expanded his potential for reaching new clients and developing online training solutions.


We advised Alex to simply leverage his name when creating his brand. With such an impressive legacy, developing a more abstract name and brand that would require considerable explanation and investment to promote wouldn’t make sense.

As a result we produced a number of concepts for Alex based on his likes and dislikes, one version was selected and developed into the final wordmark and style you see here. The overall aim was to produce a brand that was fresh and engaging, cool and contemporary.

We developed supporting patterns, an overall style, solutions for social media such as LinkedIn and Instagram, and even branded caps and hoodies. 

We also produced a website for Alex based on the WordPress platform, click here to take a look for yourself.

Alex Hurst website

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