Following a recommendation from a previous client, we were put in touch with Adam Savage, affectionately known as Gorilla Man Fitness, who’s specialism in supporting people with brain injuries and physical disabilities comes from his own personal experience of overcoming both. Once we heard the incredible journey the story of his life had taken him on, we felt compelled to support him with a pro bono arrangement to help update his brand identity as he took the next step by becoming a Community Interest Company (CIC).

We chatted with Adam to find out more about the people he works with and the activities he offers and realised that it was important to not only provide him with a solution that he could be proud of, but that would also resonate with his clients. A gorilla isn’t exactly the friendliest of animals so we wanted to make sure the logo didn’t scare his clients away!

We developed a few options for him to consider and advised him to discuss them with friends, family and supporters to see which route he’d like to take.

The decision was made and Gorilla Man Fitness was born!

A major deadline was Adam’s planned appearance in his local Asda store where he’d been invited to promote his services to the local community. To support all the other items we had produced for him we designed a pull up banner to ensure everyone saw him as they entered or left the store!

Seeing all of the brand components come together for this event was a proud moment for the KYAK team.

We’re extremely proud to support Adam on his journey, providing fantastic support to his local community. Please visit Adam’s website if you’d like to find out more or to book a session with the Gorilla Man himself!