CREATING A NEW IDENTITY

The Corporate Trekking Company is a unique business providing outdoor pursuit challenges for the corporate world – testing mental and physical endurance, forging bonds and building trust in others. Run by an ex-marine the benefits are many but include employee health and wellbeing, improving staff morale and helping to attract and retain employees.

DEVELOPING THE BRAND

KYAK were tasked with creating a new brand for the company. We explored a range of options using strong colours and typefaces to represent the rugged nature of the business and presented three concepts to the client as seen below.
Corporate Trekking Company brand concept 1
Corporate Trekking Company brand concept 2
Corporate Trekking Company brand concept 3

The third concept was the one chosen and developed further. We settled on using the acronym CTC as their primary identifier as well as a distressed finish to the logo mark and supporting symbol. The brand was then developed for a wide range of applications from a company website, promo t-shirts, flasks and even to flags used on the treks.

Corporate Trekking Company logo construction
Corporate Trekking Company logo
Corporate Trekking Company branded flasks
Corporate Trekking Company website
Corporate Trekking Company images

The company is already enjoying considerable success with their new venture. Why not check them out for yourselves and perhaps consider booking a trek with your own colleagues! Click here to visit the Corporate Trekking Company website.

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