Creating a new brand, website and marketing for FUSE Fitness
We were tasked by a gym in Newark, Nottinghamshire to overhaul their brand, explore how to improve their identity and market themselves as a bespoke independent facility.
Over time their brand had become confused and no longer represented the values and plans the owners had for the future. We began the process from the very beginning by undertaking a brand review and asking the owners to complete a KYAK questionnaire so we could better understand their aim, objectives and audience. Once we had a clearer idea of their plans we did a ‘namestorming’ exercise where we presented a long list of potential new names.
From here the choice was honed down and one became the obvious stand out solution – FUSE.
Developing the brand
The aim from the outset was to produce a unique, bespoke and stylish venue and brand that would stand apart from local competitors and encourage new enquiries and retain existing clients. We created a logo that subtly references the ignition/electric aspect of the name by including a 'fuse' threading through the word and beyond.
Together with a palette of copper and a dark denim blue the FUSE Fitness brand started to evolve and a striking new look was born.
Interior & Exterior Design
The result is truly transformational and the response from those who have seen it so far has been overwhelmingly positive. FUSE Fitness is now a standout venue that provides fitness clients with a unique setting to achieve their fitness goals.
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