Karen at Samsara came to us by recommendation and although she had made great strides in starting her own Yoga business she realised that she needed some design support to properly communicate her business and the brand she was looking for.

Samsara Yoga, based in Gloucestershire, provides yoga classes for those going through the menopause, for clients over forty and fifty, and beginners who want to experience a holistic and authentic practice.

After an initial consultation we developed a logo based on the lotus flower, synonymous with wellness, represented in a contemporary way. The flower petals were created using the ‘S’ of Samsara paired with a suitable font, while the earth tone colours were chosen to represent a calm retreat. 

Following the initial brand work we developed a one page website plus a poster and postcard for Karen to promote her new studio in the local vicinity. Since launch she has had a considerable number of new students join her and is already looking to provide more sessions within just a matter of months.

Since launch Karen has reported a considerable number of enquiries and new members and has even had to add new sessions to meet demand!

Click here to see her website for yourself or possibly even book a session!

We wish Karen all the best with her business.

Following a recommendation from a previous client, we were put in touch with Adam Savage, affectionately known as Gorilla Man Fitness, who’s specialism in supporting people with brain injuries and physical disabilities comes from his own personal experience of overcoming both. Once we heard the incredible journey the story of his life had taken him on, we felt compelled to support him with a pro bono arrangement to help update his brand identity as he took the next step by becoming a Community Interest Company (CIC).

We chatted with Adam to find out more about the people he works with and the activities he offers and realised that it was important to not only provide him with a solution that he could be proud of, but that would also resonate with his clients. A gorilla isn’t exactly the friendliest of animals so we wanted to make sure the logo didn’t scare his clients away!

We developed a few options for him to consider and advised him to discuss them with friends, family and supporters to see which route he’d like to take.

The decision was made and Gorilla Man Fitness was born!

A major deadline was Adam’s planned appearance in his local Asda store where he’d been invited to promote his services to the local community. To support all the other items we had produced for him we designed a pull up banner to ensure everyone saw him as they entered or left the store!

Seeing all of the brand components come together for this event was a proud moment for the KYAK team.

We’re extremely proud to support Adam on his journey, providing fantastic support to his local community. Please visit Adam’s website if you’d like to find out more or to book a session with the Gorilla Man himself!

The Corporate Trekking Company is a unique business providing outdoor pursuit challenges for the corporate world – testing mental and physical endurance, forging bonds and building trust in others. Run by an ex-marine the benefits are many but include employee health and wellbeing, improving staff morale and helping to attract and retain employees.

The third concept was the one chosen and developed further. We settled on using the acronym CTC as their primary identifier as well as a distressed finish to the logo mark and supporting symbol. The brand was then developed for a wide range of applications from a company website, promo t-shirts, flasks and even to flags used on the treks.

The company is already enjoying considerable success with their new venture. Why not check them out for yourselves and perhaps consider booking a trek with your own colleagues! Click here to visit the Corporate Trekking Company website.

Pickleball is a relatively new sport to the UK however in recent times the sport has seen a huge increase in players and interest fuelled by the exposure coming from the game in the US where over 9 million people play the sport!

Given that sport, fitness and leisure are our focus we decide at KYAK that we wanted to bring the sport to our local town of Newark-on-Trent so we set about building a club where adults of all ages, genders and ability could play. Of course we couldn’t do that without building a brand for it and so Newark Pickleball was born.

We currently have around 60 players registered to play with enquiries and new members joining each week! The club’s founding ethos is one of inclusivity and fun where the social aspect of playing this sport is the priority.

Since Pickleball was new to us we researched the game by joining a session at Lincoln Pickleball club. This gave us a feel for sport as well as the people that play and some of the unique aspects such as the paddle bats and the plastic balls!  

We wanted the social aspect to be the fundamental backbone of the club, and to create an environment where fun was at the heart without losing the competitiveness. However first we needed to develop a logo that represented some of these aspects.

The Newark Pickleball logo developed by taking references such as the unique shape of the paddle bats used and the plastic balls that are predominantly yellow. The N of Newark became the paddle head together with a handle, and when shown as a symbol it sits within a yellow circle. 

We opted for a colour palette that included the yellow of the balls used to play Pickleball, together with a denim blue that added some style. The aim is not too appear elitist but to encourage new enquiries and to represent the people that currently play.

Using photos of actual pickleball players from the club, we developed a website that’s informative about the game, provides details of where, when and how to play and even includes a bit of history of how the game developed. Take a look at newarkpickleball.co.uk to see it for yourself…

Further detail developed for the website includes graphics showing the location of the club as well as information regarding the unique aspects of the Pickleball court.

The website will continue to be updated as the club grows but for now we’ve provided current members and prospective new ones with all the initial information they need to get started, as well as a sense of belonging to an exciting and vibrant club. 

KYAK was commissioned to build a new website for the international brand Gracie Barra – Jiu-Jitsu and Self Defence academy, who were setting up a new branch in Newark-on-Trent.

As with the majority of website’s we produce we proposed to use an existing WordPress template that we could manipulate. Not only does this approach keep the cost down due to needing less development, it’s also a relatively quick solution – important in this instance since the client was looking to have something in place within a matter of weeks!

Using the existing Gracie Barra brand style as a reference, as well as images provided by the client, we created a five page website designed to attract potential recruits, provide all the information a potential member needs and of course a contact form to get in touch.

Promoting the website

Of course no website is guaranteed success or even to be seen. As we develop any website we make sure to implement best practice Search Engine Optimisation (SEO) such as ensuring the use of HTML, header tags, meta-data on images etc.

There are many more ways to improve a sites visibility and at KYAK we can also provide a more comprehensive SEO strategy if required. Alongside this we can provide additional marketing support from graphics for social platforms (such as the examples shown below) to paid advertising and much more.

However even with limited SEO within a matter of hours of the site going live it had received a number of enquiries from genuine members of the public. As a result the client was very happy indeed!